Literary Critical Analysis - Sarah B.G's Portfolio

Creative Copywriting

With experience in creative writing and story telling, my copywriting runs on the same themes of engaging with the audience on a human level before anything else.

Copywriting is about telling a story. The story of the brand, the product or the people behind it. All of these construct the value we attached to our everyday products and how much we're willing to spend on them.

My experience in this field vary across the different places I've written for, from Misk Foundation, Be A Bear, ATHR art gallery, Formula 1, Mercedes, SABIC and many more keep scrolling to see a few examples of my work.

الكتابة الابداعية

وحدة من اهم سمات الكتابة بالنسبة لي هي التواصل مع الناس الحاصل عن طريق الكتابة، لهذا السبب بالذات قررت اركز في كتابتي الإعلانية على اللغة العربية باللهجة السعودية.

من وجهة نظري الصوت السعودي الحقيقي مفقود الى حد ما في الاعلانات وهذا يقطع خط التواصل بين المستهلك السعودي والشركة او المنتج، طيب ايش الحل؟

لازم احد من اهله يكلمه بصوته واسلوبه.

محاولة التدخل بصوت لا يشبه المستهلك قد يجعله يستنكر و ينبذ الإعلان وهذا اخر شي تبيه.

اكمل بحثك في الصفحة التالية وراح تشوف بعض الامثلة لإعلانات سعودية اعجبتني او قد اشتغلت عليها.

Content Writing

Exploring a topic creatively is one of the exciting sides of copywriting. Through my work at Sifr and Be A Bear, I had a chance to explore multiple topics in this way.

Article style post and caption copy:

It’s Not You, It’s Them

What Makes It Special

Articles:

Roblox: a game for kids or the future of the economy?

*This blog post focused on Roblox, the virtual game, which has been growing in popularity.
Unfortunately, they are not online any more but if you’d like to read them feel free to reach out.

Here is a short glimpse from the article:

In the last few years, we have been increasingly hearing about the metaverse and what it will mean in the future and there’s one brand that’s already starting to show some tangible outcome (or lack thereof). So while the popular online game creation platform leans into its economic potential, we need to ask ourselves - Is Roblox a game for kids or the future of the economy?"

TikTok cracks down on Lives and Direct Messages guidelines

*And this blog post focused on the change in child guideline policies on TikTok and other social media platforms and the possible motivations behind it.

Here is a short glimpse from the article:

The popular short-form video platform, TikTok, has made the news lately regarding its bold moves on age-restriction limits getting implemented on their Lives and Direct Messages functions. The app, with its big teenage user base, is a source of concern for parents globally as they fear for their children’s safety - but what can the $75 billion company do to soothe those concerns?"

Branding and Campaigns

Taglines for Mercedes

I've worked on the main taglines and core taglines for each car for this project with Sifr. You can their in-depth social media posts about the project here.

Branding Sifr

I've independently worked on Sifr's rebranding from brand story, values, mission.

I focused on taking into account the history and future of the company, so it can stay true in the long run.

Social Media

I’ve created the social calendar for Sifr Studio for the last few months and wrote most of the content and idea.

Here are a few examples:

World Photography Day

بالعربي

Advertisement Script and Concept

I've worked independently on advertising projects for Ministry of Sport, Quality of Life Program and others at Sift that I unfortunately can't share publicly.

Ahead you'll see a concept I made for an Egyptian Taxi style company.

The concept focuses on humor which is one of the strongest elements that pulls Egyptian viewers.

Video Script and Concept

This was for an Egyptian Taxi service

إعادة تخيل لدعاية تطبيق توصيل

الفكرة وراء هذا الاعلان مستلهمة من الافكار البسيطة وفعالة من قبل برقر كنق.

الدعاية تركز على الصوت الشبابي للمستهلكين بدلا من استهلاك عروض بالاسعار الرمزية.